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About Us
Learn about our founders and how a hallway conversation turned into a mission to make a more equitable economy and stronger society with Equity Quotient.
About Us
Learn about our founders and how a hallway conversation turned into a mission to make a more equitable economy and stronger society with Equity Quotient.
We believe people are the greatest asset to any organization.
Equity Quotient is the first objective benchmarking tool for companies to analyze the S in ESG performance over time and proactively manage risk, take action, and drive growth.
Our Mission
Our mission is to help leaders understand people portfolios, particularly their own employees, suppliers, customers, and surrounding communities, and their role in our interconnected economy and society more clearly.
Equity Quotient’s technology platform provides access to rich diversity data and advanced analytics that explore demographic alignment, enabling companies to objectively see the dynamic relationship between their organization and the world that fuels and depends on them. By measuring what matters more effectively, leaders can unlock new opportunities while achieving positive change in our economy and society.
How Equity Quotient began...
Christina Van Houten and Perfecto Sanchez met in Tulsa at the Centennial Commemoration of the Tulsa Race Massacre in June 2021.
New York based Perfecto was visiting on behalf of his agency, Keep The Change, where he was helping to establish Build in Tulsa, a dual-structure fund with the objective of investing in Black-owned tech companies to close the racial wealth gap.
Meanwhile, Boston-based Christina is originally from Tulsa and attended the event as an investor, volunteer, and mentor to Build in Tulsa.
What started as a hallway conversation between two strangers quickly evolved into a compelling bond over a shared passion to amplify the power of data and technology to solve society’s toughest challenges. Perfecto’s leadership experience driving impact strategy and initiatives for some of the most significant brands combined with Christina’s career leading product strategy for some of the largest enterprise technology companies have made for the perfect combination of skills to bring this shared vision to life.
Our Founders
We help organizations discover new growth opportunities while driving a more open, equitable economy and stronger society.
Christina Van Houten
Co-Founder
Christina is a tenured enterprise technology executive with over 25 years of experience leading product and market strategy for some of the world’s largest companies, including Oracle, IBM, Infor/Koch. Most recently, Christina was Chief Strategy Officer for Mimecast, a global cybersecurity company, where she led Market Strategy, Product Management, Solution Marketing, Customer & Organization Enablement, and Corporate Development/ M&A.
Christina is on the Board of Directors and Audit Committee for TechTarget (NASDAQ: TTGT) and Advisory Board of several emerging private technology companies. She also is involved with several non-profit boards, including The University of Chicago Booth Kilts Center, Georgetown University Regents, and Johns Hopkins Packard Center.
Christina attended Georgetown University where she earned her BA in Government and Theology. She started her professional career in the non-profit and public sector focused on community and economic development before heading back for her MBA at the University of Chicago Booth. She is excited to blend her early career devoted to public interest with her experience as a technology leader to change the way businesses think about capitalizing on diversity to drive growth.
Ask about Women@Work, a resource and mentoring platform for working women and the palindrome that inspired her athleisure endeavor.
Perfecto Sanchez
Co-Founder
Perfecto’s mission in life is to make ‘doing good’ more accessible. He is a proven executive dedicated to advancing solutions that drive stakeholder value. Born and raised in NYC by way of a tough Jamaican mom, Perfecto went on to graduate from West Point and serve two combat tours to Iraq. He has +10 years of corporate marketing and ESG strategy experience, from leading Kraft’s most successful innovation to date, launching a Brooklyn hipster beer brand, to founding Keep The Change, a for-purpose strategy shop that has raised and deployed $millions to drive sustainable impact.
His commitment to stakeholder value extends to serving as an Advisor for Build in Tulsa (a movement to build the infrastructure for Black multi-generational wealth creation), Lockstep Ventures (a VC firm that invests in overlooked visionaries of color and companies impacting racial disparities in the U.S.), and the International Crisis Group (an independent organization working to prevent wars and shape policies that will build a more peaceful world). He also serves on the Board of Tech Target (NASDAQ: TTGT) and Lifeway Foods (NASDAQ: LWAY).
Ask him how he became the first American to row across the North Sea, a project to raise awareness for Ocean Sustainability.
