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Banking
Understand your markets and stakeholders more deeply to hone demographic alignment, unlock new growth, stay compliant, and reduce risk.
Explore our Case Studies:
Banking
Understand your markets and stakeholders more deeply to hone demographic alignment, unlock new growth, stay compliant, and reduce risk.
Explore our Case Studies:
National Mortgage Lender
Scenario
National mortgage lender must drive pipeline growth through tapping new demographics.
Client Challenge
Current market conditions are constraining the bank’s ability to drive growth. Chief Marketing Officer and Chief Strategy Officer needed to understand the opportunity to address 2nd generation Hispanic populations across the US where attainable housing stock is available by county/metropolitan area.
EQ Solution
Equity Quotient delivered the EQ Opportunity Index to the bank’s to inform the exec team’s FY2023 strategic planning. Powered by a rich diversity data platform, the bank is executing a targeted marketing program and evolving loan officer demographics to expand pipeline by up to 20% and reduce default rates by up to 1.7%.
A dashboard that optimizes decision making
Supply & demand summary
Proprietary analytic models enable quick view of high opportunity areas in terms of borrower targets and housing stock.
View real-time housing supply
Rich data from US Census, Zillow, and HMDA provides dynamic insights into housing economics by region.
Benchmark mortgage credit funnel
Loan originations and acceptance rates by income and housing price across racial/ethnic groups.
Turn insights into action and impact!
Optimize marketing
to align with top growth regions.
Hire loan officers
in target regions that align demographically to capture new leads.
Adjust AI models
that underpin the credit funnel to overcome bias and expand originations.